Laffy Taffy The Last Laff
Family game night just got better with a new card game built from a candy classic.
Service:
Influencer Strategy, Social Strategy, Product Innovation
Industry:
Food and Beverage
Year:
2023
Client:
about the project
Laffy Taffy, known for its fruity, chewy candy and iconic dad jokes, have been a staple of family fun for nearly 40 years, often shared during game nights to create laughter and memories.
- Challenge: Engage families in a way that would resonate with their love for humor and games while also driving brand loyalty.
- Insight: Laffy Taffy loves to create memorable experience for families, so what’s a better moment than during National Family Game Night? By tapping into this long-standing tradition, Laffy Taffy recognized the opportunity to deepen the connection with their audience by offering a new, interactive way to enjoy their beloved jokes.
solution & results
In October 2023, Laffy Taffy partnered with Mario Lopez, a well-known family man and game enthusiast, to launch The Last Laff card game on National Family Game Night. The campaign featured:
- A 15-day sweepstakes where families could enter nightly by guessing the punchline to a featured Laffy Taffy joke.
- A grand prize offering a trip to Los Angeles for a game night hosted by Mario Lopez, along with $5,000 in cash.
- Exclusive content from Mario Lopez sharing game night tips and engaging with fans on social media.
- 500 limited-edition card decks and candy packages as prizes for participants.
- Results:
- Increased Laffy Taffy Online Engagement with Thousands of Family Participants Nightly
- Increase Brand Awareness
- Successful Product Promotion with 500 Deck Distributed
