Lipotle
Where Beauty Meets Food Culture, celebrating National Avocado Day.
about the project
Consumers have been complaining for years how messy Chipotle can be, but specifically, the beauty industry - showcasing lip stick on their burritos and guac on their faces. We listened. Introducing: Lipotle!
solution & results
Chipotle and WonderSkin unveiled the first-ever Guac-Proof Lip Stain, designed to last from the first bite to the last. Dropping in celebration of #NationalAvocadoDay, the limited-edition product was available exclusively on Chipotle Goods. The lip stain featured custom packaging, application instructions, and a unique shade inspired by Chipotle’s iconic guacamole, launching in all owned U.S. and international markets. The campaign blended beauty trends with Chipotle’s brand identity, creating a unique, shareable moment that resonated with fans and beauty enthusiasts alike.
Additionally, we hosted a live event at the Larchmont Los Angeles location giving away free product, encouraging UGC, and free burritos (duh).
- Sold out in under 24 hours.
- Generated 1.2M social impressions.
- Secured 100+ press placements.
- Reinforced Chipotle’s position as a cultural innovator.
